IDMTR // About
I make things. I always have. Most of what I build starts with a question I can’t stop thinking about, then becomes a brand, a product, a platform, a community, an event, or a book. Creative direction is how I connect those pieces and give the idea a distinctive shape.
Coworking is where many of those questions led me. In 2015, Pauline and I launched Coworkies, a job board for coworking and hospitality. Staying close to the people we were building for took us to more than 700 coworking spaces and introduced us to over 2,000 people across 65 cities.
That journey became Around the World in 250 Coworking Spaces, a book conceived as both a publication and an experience. It also led to Hack Coworking, the first coworking hackathon, Hello Glocal, TwoFifty, COMMS, and a series of international retreats.
Today, I’m running Coworking Tech Week, a conference about the technology shaping the industry, and building Journey Mapper, a visual tool for mapping customer experiences. The formats change, but the work stays connected: bringing strategy, storytelling, design, technology, and community together to make complex ideas useful and memorable.
I studied at Hult International Business School and SUNY Oswego—a mix of management, sociology, marketing, history, psychology, and sculpture. That eclectic background is probably why I move comfortably between product strategy, UI/UX, full-stack development, marketing, and experience design.
If you’re working on something interesting, I’d love to hear about it.